The Insider.com

After the success of her tween line Material Girl she shares with her daughter Lola, is it really a surprise Madonna will be launching her own label for adults?

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According to WWD, Madonna has just signed a deal to launch her own label aimed at women age 27-50, called "Truth or Dare by Madonna." The new line will start out with fragrance, slated to come out in 2012, followed by accessories like footwear, handbags and underwear.

And unlike Material Girl, which will be holding a nationwide search for their next spokeswoman, Madonna herself will be the face of her own line.

Let the Photoshop begin!