The Insider.com

Selena Gomez is taking an uncomfortable plunge -- but it's all in the name of her new fragrance, titled Selena Gomez.

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The photogenic tween queen looks adorable as ever in this behind the scenes pic from her recent fragrance campaign shoot at Smashbox Studios in West Hollywood, striking a fierce pose despite being submerged in a water tank.

The new fragrance is set to make its debut in spring 2012.

Considering just about everything Selena touches turns to gold, I'm sure the momentarily uncomfortable surroundings will be well worth it!