The Insider.com

Rihanna clearly enjoyed getting into character for her super-sexy, fall Giorgio Armani lingerie and jeans ad campaign, as seen in this new behind-the-scenes video.

• September 12, 2011More Super-Hot Rihanna for Armani Pics Unveiled
• November 23, 2011Rihanna Designs for Armani
• December 14, 2011Inside Chloe Sevigny's Closet
• December 14, 2011Trend Spotting
• December 13, 2011When Beautiful Girls Wear Ugly Dresses
• December 13, 2011Love or Hate it? Scarlett Johansson's Fierce Updo

A scantily clad Rihanna works it in some serious leather in the black-and-white vid, and rocks her cropped blonde 'do confidently.

"We did a whole transformation so now I'm blonde. I'm not a redhead anymore," Rihanna smiles. "And I like it."

As do we!

Check out more of the steamy video if you think you can handle it.