The Insider.com

Madonna's new commercial for her fragrance "Truth or Dare by Madonna" features the pop icon in fishnets, black lingerie and a kinky eye mask ... but after her sexed-up video for Girl Gone Wild was recently banned for those under 18 years old on YouTube, does any of it surprise you anymore?

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The dizzyingly-shot commercial is directed by Fabien Baron, her collaborator on Sex, and features Madonna crooning about being a "bad girl."

Umm, I think we all know that at this point Madge!

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But what do you think? Does the sight of Madonna licking her lips entice you to buy her new perfume (which is described as a "robust signature white floral"), or is the Material Girl trying too hard?