Jason Merritt/ Getty Images
Jennifer Lopez Launching a T-Shirt Line
By ANTOINETTE BUENO
July 13, 2012
First Gwyneth Paltrow, now Jennifer Lopez is capitalizing on the t-shirt trend.
J. Lo recently launched Teeology.com with entrepreneurs MJ Eng, Brian Lee, Erica Zohar, and Jeff Marine, which offers up limited-edition (isn't everything these days?) tees that will get manufactured based on how many votes it gets by its users. The site also offers a permanent collection of basics for men and women starting at $20, while the limited-edition tees start at $29.
While the site is currently in production, a preview of the t-shirts on Teeology.com include a model wearing a basic yellow tank and a male model wearing a white v-neck with a pair of sunglasses printed on it.
.... You know, ground-breaking design.
And seriously, when has J. Lo ever been known to wear t-shirts?!
Selling sparkly jumpsuits would seem to make much more sense, no?