Joel Kinnaman 'Killing' It As A Model
H&M's New Posterboy
"H&M makes it easy for a guy to look great every single day and create a personal style," Joel said in a statement. "Their men's collection always gives me a choice of how I want to dress, whether it be sharp in a suit and polo-neck, or more relaxed in jeans and a tweed jacket. That's why I'm so happy to be the face of H&M this season."