The Insider.com

Known for his bedazzled grills and outrageous fashion sense, it was really only a matter of time before Ryan Lochte got his own clothing line.

• August 30, 2012Anna Kendrick Fashion Time Warp
• August 30, 2012Trend Spotting: Floral Skirts!
• August 30, 2012Brooklyn Decker's Bold Bottoms at the US Open
• August 30, 2012Cameron Turns 40! Her 10 Greatest Looks Ever
• August 30, 2012Katie Holmes Buys 15 Pairs of Louboutins
• August 30, 2012Pics: From Geek to Chic!

Lochte just confirmed that his very own fashion line is currently in the works in a webcam interview with The Daily Buzz, where he also revealed that he is very much on his way to becoming the next big reality star.

Related: Ryan Lochte Talks Prince Harry Pool Party

"We're gonna try to work with E! on getting my own reality show, where it's my own ... pretty much they follow me, my normal day of just training, and my new fashion line," he says.

And what does he think separates him from E!'s plethora of other celebrity reality stars like Ice-T and Coco and of course, the Kardashians?

"Because it's real -- it's not fake or anything like that," Lochte explains. "It's gonna be me -- me being myself."

Related: Ryan Lochte on 'What Women Look Hottest In'

Hmmm ... where have we heard that one before?

To check out the video, click here.