Snooki's Building an Empire

By ANTOINETTE BUENO

October 29, 2012

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Though The Jersey Shore is ending this year, Snooki is busy showing everyone she's a one-woman brand that's here to stay.

Her latest project?

Her own jewelry line available exclusively on StyleQueen.com called Snooki Couture by Nicole Polizzi.

"Well of course I have my own style, and I love to be gaudy and tacky -- like over-the-top -- and of course I love jewelry, so the fact that I have my own jewelry line now, I'm excited and ... you can just see it's awesome," Snooki tells The Insider, showing off pieces from her new line during a New York City photoshoot.

The reality star reveals that she looks up to Jessica Simpson, whose Jessica Simpson Collection is one of the most successful celebrity clothing brands in history.

"Well I definitely look up to Jessica Simpson because she started off with shoes, and now she has bags and jewelry and all of that. I think people like my style -- I'm different, I just wear what I want and you know, I can rock anything, so my goal is to have a brand of everything -- and to have jewelry, it's like I accomplished something huge."

Video: Snooki Faces the Reality of Delivering a Baby

As to how life has changed since giving birth to baby Lorenzo in August, she says she is now much more emotional.

"Ever since I became a mom I'm like crying all the time -- like, he burps, I cry, he smiles, I cry, he farts, I cry. You know, it's just like this new feeling that I didn't know I was going to feel for someone," she reveals.

As to if she's breastfeeding, Snooki gets characteristically candid.

"Yeah I'm pumping right now, so my boobs are popping out, and I feel like I'm leaking, but it's all good," she smiles.

Related: Snooki Lipstick is Here

Check out the video for her thoughts on JWoww's recent engagement, and for a closer look at her new jewelry line, out November 10.


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