The Insider.com

Bar Refaeli is promoting her new underwear line for Under.Me the best way she knows how, by stripping down.

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In her new commercial for the brand, the Israeli supermodel, 27, is seen completely naked as she endorses her cotton panties, vests and pajamas.

"'I feel I look my best when I'm comfortable - especially when it comes to underwear," Bar's under.me website reads. "Since it’s the closest thing that ever gets to my body I want it to compliment me, not steal the show! I live for simple clean lines, and of course, the softest cotton."

Underneath my clothes lies the real me. Nothing else."

Are you buying what Bar is selling?