Copyright 2011 Frazer Harrison/ Getty Images
Hayden Panettiere is teaming up with pro-surfer and activist Rob Machado in a new campaign to fundraise for the Surfrider Foundation.
Appearing in 13 Bloomingdale's stores nationwide, the Surfrider Foundation will set up temporary shops that will feature surf inspired apparel and accessories from designers exclusive to Bloomingdale's. The collection will feature designs from Polo Ralph Lauren, Marc by Marc Jacobs, and many more.
10% of all sales will be donated to the Surfrider Organization along with an additional $25,000 donation from Bloomingdale's.
The Surfrider Foundation is an environmental non-profit that seeks to protect the world's oceans through conservation and activism.
To find out more about the Surfrider Foundation and its new fundraising campaign, visit their site here.