Now You Can Get Sprinkles Cupcakes Via ATM
March 06, 2012
Endorsements by celebrities including Katie Holmes, Oprah Winfrey, Blake Lively and Katy Perry have made Sprinkles cupcakes one of the hottest-selling treats in Hollywood. Now, the company is making it even easier for people to get their cupcake fix at all hours -- and without the crowds -- by launching new ATM-type dispensing machines.
Sprinkles founder Candace Nelson -- who also serves as a pastry chef and judge on the Food Network's Cupcake Wars -- says she came up with the idea for the cupcake ATM while she was pregnant with her second child. "I thought to myself, I'm the owner of a cupcake bakery and even I can't get a cupcake in the middle of the night. So I had to come up with something."
The first machine -- which operates just like a bank ATM -- has been installed in Beverly Hills next to the flagship Sprinkles store and there are plans to launch dispensers in other major U.S. cities throughout the year. The machines -- which dispense individually boxed cupcakes -- will also be stocked with special treats for dogs, as well as cake mixes and apparel.
Watch the video to see The Insider's Kevin Frazier demonstrate this high-tech cure for cupcake cravings.