The Insider.com

Giuliana and Bill Rancic are the latest Hollywood couple to enlist help from a surrogate to carry their imminent bundle of joy, but they certainly aren't the first! 

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From Elizabeth Banks to Camille Grammer to Sarah Jessica Parker, a multitude of stars have turned to gestational carriers and surrogates as a means of welcoming a child or two into their family.

Kim Southerland, executive director of Alternative Conceptions breaks down the numbers for the burgeoning trend in Tinseltown, which can run the proud new parents nearly 50k!

Watch the video above for a surprising background on the craze, including how and why some of your favorite celebrities have taken the popular alternate to conception.

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