Hatfields & McCoys: Five Classic Feuds

Mac vs. PC

By DAVID WEINER

Are you reading this on a Mac or a PC? On an iPhone or iPad? While Microsoft founder and billionaire Bill Gates took an early lead in domination of the software industry with the Windows OS, Apple has risen to the top of consumer electronics sales thanks to the semi-ubiquitousness of iPhones, iPads and iPods. Although Apple and Microsoft actually worked together to release joint products in order to battle sagging computer sales in the '90s, that all changed with the advent of the iEverything, and with Microsoft's software on practically every PC out there, Apple has chosen a "young and hip," Mac vs. PC ad campaign to target a younger, more spendthrift demographic and paint Microsoft as older, more stuffy and slower to change.