The Insider.com

All men secretly wish they were James Bond, and now they can at least slap on some secret, high-end pheromones to help woo the ladies like the world's most famous spy...

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Video: The Insider in Exotic Istanbul with 007

The official James Bond fragrance for men will soon be available at retailers worldwide, and we have a first look behind the scenes of the advertising campaign shot by renowned 007 photographer Greg Williams.

"For me, it isn't any one actor's face which represents Bond – it's all about the look and the iconography of Bond," says Williams, who shot campaigns for the Bond flicks Casino Royale, Quantum of Solace, Die Another Day and the newest entry, Skyfall.

Video: Is 007 Lost in Translation?

In keeping with the fantasy element of 007, Williams took inspiration from the original illustrations found on the early Ian Fleming books for the campaign, aiming "to harness the dream of Bond through cinematic lighting and by keeping his face a mystery."

I hope this stuff smells as good as its pedigree...