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The bear, this bear, is not just a scary beast, he's a dedicated film director, a diva, an opinionated critic, a renaissance film creator involved in all areas of the film. And what we learn is that he got his start as a taxidermy rug watching films day and night. Brilliant!

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CANAL+ • The Bear
Agency: BETC Euro RSCG, Paris
Director: Matthijs Van Heijningen, Soixante Quinze
Editing: Jono Griffiths
Effects: Mikros Image