The Insider.com

Before it was a book, before it was an internet sensation, before it was a must-follow Twitter account, Sh*t Girls Say was simply a list of funny one-liners Kyle Humphrey and Graydon Sheppard would scribble down on a piece of paper. At the time neither knew they were sitting on the year's biggest -- and most embraced -- meme.

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The first Sh*t Girls Say video posted on December 12, 2011 and has gone on to rack up over 17 million views, and nearly as many copycat videos. Now Kyle and Graydon are back with their fourth video and their first book, a visually sumptuous photo collection that illustrates new and classic SGS-isms. I caught up with the guys to talk about this cultural movement, what it's meant and whether or not this is the final time their Girl is gonna say some Sh*t.

TheInsider.com: What was the genesis of Sh*t Girls Say?
Kyle Humphrey: We were sitting around one day and I think Graydon asked me if I could pass him a blanket, which was the first Tweet ever – and a page in the new book. That's where we started, and from there we had 4 pages in a word document, just ready to go.

Insider.com: What was it like after you posted the first video and it simply exploded?
Graydon Sheppard: We put the video up and 4 hours later I had to leave work, come home and deal with all the calls we were getting. We never expected anything like this. Kyle: When Kathy Lee and Hoda showed it on the Today show, that was the first moment we thought, "Whoa, this is really happening." We were on the Today show last week and that was the ultimate thing we could have wished for.

Insider.com: Graydon, you're the one in all the videos -- do you get recognized?
Graydon: I think I've been recognized a total of twice since the videos came out. The next day, after it went crazy, I went out to get us coffee and was expecting to get recognized, but I never have. Just twice.

Insider.com: When time came to design the book, what was the goal?
Kyle: I have a background in graphic design/visual arts and Graydon studied photography, so we both have a really visual mind. We really wanted to do something that would take these phrases and make them special and layered. Something that's funny in the first place, but there's another joke once you see what the components of the photo is.

Insider.com: Almost immediately after the first video hit YouTube, copycat videos began to appear. Was that an odd experience?
Kyle: It was really amazing and bizarre to watch that happen. Especially because people took it to such an extreme level. Every facet of humanity was represented in one video, and that was kind of amazing.

Insider.com: Do you have a favorite Sh*t [Blank] Say video?
Graydon: We like Sh*t Sri Lankan Mothers Say – that's funny.

Insider.com: Most of the copycats have posted more Sh*t videos than you guys have -- did you feel like they stepped on your toes, or did you simply favor quality over quantity?
Graydon: I think we were aware of trying to not overdo it and annoy people. It took off in a way we never expected with the copycat videos, so I don't know if that's been accomplished [laughs]. With the book, we're trying to make something new without just taking stuff straight from the video. To make it original, as opposed to scooping from stuff we've already done – we tried to make it entertaining and engaging for the fans.

Insider.com: You have a new video out today -- is this the last one or can we expect more?
Graydon: We're always open, but what's been great is that I work in commercials and it's opened a lot of doors for me as a filmmaker. I won't say never, but not in the immediate future. I think we'll just feel it out if the time is right – as long as girls are out there saying stuff, we'll be listening!

To order Sh*t Girls Say: The Book, click here!