'Magic Mike' Trailer Drops The Ball
The hotly anticipated trailer for Magic Mike -- a.k.a. The Channing Tatum Stripper Movie -- finally ripped off its invisibility cloak last night and shook its junk in the world's face. And while this should have been the best day of 2012 (second only to opening night), I found the trailer seriously lacking.
And since I like to over-analyze things, here are three ways the Magic Mike trailer could -- and should -- have been better.
#1. No One Reads The Articles
I understand that a trailer is designed to get butts in seats, but let's call a thong a thong and own up to the fact that no one is coming to see this movie for the plot. A fact Channing seems to understand as he told EW, "Unless you're a guy who likes that, you're not going to say to your buddy, like, 'Yo, what's up man? After the football game tonight, you wanna go see Magic Mike?'" The rom-com elements of Magic Mike will not lure an audience, so why is more than 80 percent of the trailer dedicated to Mike's off-stage antics?
#2. Play To Your Strengths
Two of the film's biggest stars -- White Collar's Matt Bomer and True Blood's Joe Manganiello -- are barely glimpsed at any point in this trailer. To quote the noted scholar, Miss. Vivian, "Big mistake. Big. Huge." Fawning over those fellas is half the reason why people are looking forward to this film, and yet this is the only snippet of Bomer's bod the trailer dares to display?!? But all the Cody Horn fans will be thrilled by how much play she gets. Who? Exactly.
#3. The Coyote Ugly Dilemma
In 2000, everyone was tingling with excitement over Coyote Ugly -- a film that promised sex, skin and shimmying atop NYC's hottest bar. But when dudes poured into theaters to see Piper Perabo grind up on Bridget Moynahan, they found a total bait and switch as the film was all foreplay and no sex. In fact, the most flaunted flesh in the film belonged to Piper's love interest, played by Adam Garcia. I am similarly worried that, when all is said and done, Magic Mike will have little to do with an all-male revue and everything to do with Mike's desires to escape his lascivious life.
Don't get it twisted, I am still going to belly up to Magic Mike's theoretical stage with singles pouring out of my pockets on opening night, but now I will do so with drastically lower expectations. What do you think of the trailer? Sound off in the comments!
Magic Mike opens June 29.