The Insider.com

Filming on The End of the World kicked off this week and all your favorite comedians have fled to New Orleans to participate in the big screen apocalyptic adventure.

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RELATED - Seth Rogen Talks Apocalypse

Co-written and co-directed by Seth Rogen and Evan Goldberg, the film co-stars Paul Rudd, James Franco, Emma Watson, Aziz Ansari, Jason Segel, Rihanna, Jonah Hill, Michael Cera, Danny McBride and Jay Baruchel all playing themselves (or thinly veiled versions of themselves) who have to forgo their celebrity status when imminent doom looms large over the earth.

The movie was inspired by a 2007 short film called Seth and Jay vs. The Apocalypse -- but given the wattage on hand, you can expect this star-studded cinematic farce to be a much more sizable undertaking.