Consumer Products/ Warner Bros.
Holy Merch Mania, Batman!
At 12:01 a.m. tonight, The Dark Knight Rises will finally unspool in theaters across the country, and Warner Bros. is leaving no stone -- or demographic -- unturned when it comes to licensing tie-in products to the summer blockbuster.
"Batman is one of the most iconic characters in the world and our global merchandising program inspired by The Dark Knight Rises offers fans of all ages an opportunity to extend their experience beyond the theater," says Brad Globe, President, Warner Bros. Consumer Products. "The characters, gadgets and vehicles created by Christopher Nolan have opened up a world of great product opportunities."
Of course, myriad toys from the film are always expected with such a huge tentpole project, such as action figures, Bat masks, Halloween costumes, etc. But some of the more unique and interesting products range from cake toppings and flash drives to customized sneakers, holiday tree ornaments, party favors, a Catwoman-inspired Braccialini handbag and even a Dark Knight "Caped Cru-Tater" Mr. Potato Head.
Key licensing partners for the Warner Bros. franchise (based on the DC Comics character) include Mattel, The LEGO Group, Hallmark, Kinetix, Converse, Rubie's Costume Company and Titan Books. More trendy apparel and high-end fashion comes courtesy of Kinetix, Kids Republic, Bioworld, Junkfood, French Connection, Converse, New Era and Diesel.
Is it overkill, or just providing a niche service? Do we really need Batman cufflinks and a Catwoman purse? To each their own, I guess. I'm personally looking forward to mashing up the "Caped Cru-Tater" with my "Darth Tater." Really.