The Insider.com

You'd think will.i.am was a YA novelist given how much he loves periods.

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In addition to his name, will.i.am's new single -- T.H.E. (The Hardest Ever) -- is just the latest to offer prominent  punctuation: his 2007 solo offering featured S.O.S (Mother Nature) while The Black Eyed Peas (often abbreviated as B.E.P.) titled their 2009 disc The E.N.D.

For T.H.E., J.Lo takes over Fergie's hype-girl role in the music video which features an obscene amount of cars. Hmm, wonder if Jenny hooked will.i.am up with Fiat too...